Behind The Publication


Some of the fastest growing and most affluent neighborhoods in  San Antonio are in Stone Oak and its surrounding areas. Welcome Home is an established publication having published its inaugural issue in 2001. Since the it has grown to reach over 75,000 homes and businesses across Northern San Antonio through direct mail, and retail rack distribution. Our publication aims to shine a spotlight on the good things in life, the accomplishments of our amazing youth, inspirational stories behind charities and non-profit organizations, and the residents and local businesses that comprise the heart of our community.

Beyond our publication, Welcome Home partners with its sister organization, the Stone Oak Business Association, to promote business development by serving as an advocate and resource for local businesses.

Meet The People



Russell Groomer

One of the founding partners of Welcome Home, Russell is an integral part of the day-to-day operations of the business. As editor-in-chief, Russell is responsible for overseeing everything from graphic design to final layout of each issue.  Russell was born into an entrepreneurial minded family in Port Isabel, TX. He developed a sense of business acumen while assisting his parents who operated their own successful business. Russell brings his expertise to Welcome Home, through balancing bookkeeping and business development. Outside the office, Russell enjoys spending time with his two children and his dog and constant companion, Angel. To this day, he also helps out with his family’s business between deadlines at the paper.




Kristina Crist 

Administration/Inside Sales Consultant

Picture and Bio Coming Soon!



Dianne Grosso


Dianne Joined the Welcome Home team in November 2015; born and raised in the United Kingdom, Dianne has made the USA her home since 1977 moving to San Antonio permanently in 1988. She is the mother of seven and grandmother of three, the youngest being 2 years old. Dianne is thrilled to be working with the Stone Oak Business Association and is committed to helping SOBA reach new and exciting goals.In her spare time Dianne loves to read and is always willing to learn new things, she also adopted a senior dog from the Animal Defense League that was once on the cover of Welcome Home, and likes to take her new found friend for long walks and mini hikes. Family and friends are very important to Dianne and she enjoys family get togethers.


Patrice Long
Senior Account Representative

Patrice joined the Welcome Home team 12 years ago with more than 15 years of sales, marketing and customer service experience. Patrice brings creativity and business savvy to her role and believes that listening to the needs of each client is the essence of a successful relationship. Patrice attributes her success to her ability to quickly understand her clients and their objectives; partnering with them to design advertising solutions. She is very committed to the Stone Oak community; a beautiful place where family, work and recreation come together.


Allysun Gutierrez

Account Executive for Welcome Home

Bio Coming Soon!




Israel VazquezIsrael Vasquez

Israel has been with Welcome Home for over 8 years. An instrumental part of the organization, he is responsible for collection and distribution of the paper to over 900 businesses spanning nine zip codes each and every month. Israel was born and raised in San Antonio and is an expert at navigating his way through the growing and sometimes very congested Stone Oak area. He attended San Antonio College, where he studied art, philosophy and theology. When not at work, Israel spends his time writing and working on art. He also enjoys cooking and baking.


Alissa Reinhard


Alissa worked for Welcome Home from 2010-2012 and returned to the paper in 2016 as Managing Editor. She grew up outside of Baltimore, MD, graduated from James Madison University in 2008 with her BA in Print Journalism, and moved to San Antonio in 2010. Alissa and her husband, Justin, welcomed their first son, JJ, in January 2017. Alissa edits and formats all community submissions for the paper in addition to writing feature stories and other pieces inspired by the amazing people who call San Antonio home. She loves what a community newspaper stands for and believes in the power of the written word. In her downtime, Alissa can be found soaking up sweet moments with her baby boy, attending a barre or yoga class, or traveling back to the East Coast to visit her family and friends.