Submitted By Caitlyn Lower
As the season of giving begins, Macy’s and Make-A-Wish have teamed up for the Ninth Annual Believe campaign, which includes the iconic letter writing program and festivities to spread the spirit of generosity and goodwill. The annual holiday program kicked off on November 10 with a special event in San Antonio at Macy’s La Cantera.
Sixteen-year-old former Wish Kid Zachary, who suffers from a brain aneurysm, arrived at Macy’s at La Cantera Mall cheered on by the UTSA Dance Team, student athletes and more! Zachary has collected over 21,000 letters throughout three years of this program, and he has inspired the UTSA Athletic Department to write letters to Santa in support of the holiday celebration. The Texas State Board of Education has recognized Zach as a “Student Hero” for his efforts in the Believe campaign benefitting Make-A-Wish. His efforts, he hopes, will inspire others to get involved and help make a difference too.
From the beginning of November through December 24, “Believers” of all ages can mail a letter to Santa at the big red letterbox at any local Macy’s store or online at macys.com/believe. For every letter received, in store or online, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.
Since 2008, Macy’s Believe campaign has brought together communities across the country, gathering support for the common cause and resulting in nearly $13 million donated to Make-A-Wish. This season also marks a major milestone, as Macy’s celebrates $100 million in total giving to Make-A-Wish since 2003. That represents nearly three wishes granted every day for the past 13 years. For more information about the Believe campaign and festivities for the holiday season, visit macys.com/believe.